Unified Digital Customer Identity

Client
Publicly listed global travel retailer with 2200 shops worldwide, with more than 25 000 employees, managing 1000 suppliers.

Our customer had rolled out a series of web portals and mobile applications for online sales and customer loyalty boost. One difficult aspect of this go-to-market initiative was to allow its clients maintain a single user and profile throughout the entire B2C range of applications.

We have implemented a solution that provides a an identity layer on top of the OAuth protocol. This solution enables Clients to check the identity of the End-User based on the authentication performed by an Authorization Server, as well as to obtain basic profile information about the End-User in an interoperable and REST-like manner.

Auth is an open standard for authorization, commonly used as a way for Internet users to log in to third party websites using their Google, Facebook, Microsoft, Twitter, One Network, etc. accounts without exposing their password.

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